his pad is different than others on the market because it is made to be used wet. 
It's all about the LAYERS!
Microfiber for deep cleaning
 
Absorbent middle layer to hold the cleaner in and keep it from evaporating
Neoprene backing is waterproof to keep your hand dry
WASHABLE!  Hand wash with dish soap to break down the built up dirt and oil, rinse well, then machine wash. Air dry.
All these layers work together for the best clean and most consistent reaction without wasting a bunch of cleaner.